What is Local SEO, is it important ?

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What is Local SEO and why is it important?

Published: July 13, 2015

Author: Zach

local seo for local businesses

What exactly is local SEO, and why should it be on your priority list as a business owner?  Simply stated, local SEO is search engine optimization applied to your website to help it rank better within your local geographic area.  This is extremely important for any business that seeks to attract customers within their service area.  So the question is, when your local customers go to Google to search for a business that provides your services, are you among those options?  The reality is, most local businesses are not among those options, and there are many reasons why.  Below you find some of these reasons, and what can be done to help your website rank better and gain more visibility on the major search engines.

Your Website:

When Google is determine how to rank websites, they do an exhaustive and extensive analysis of your website.  Is is SEO friendly?  Is it mobile responsive?  Unfortunately, most websites fail the test through no fault of the owner.  The reason is, many of the older website designs were not built to accommodate  the recent changes to Google’s algorithm.  If you built a website more than 3 years ago, chances are it wasn’t built to adapt to the screen of a smart phone or iPad.  If your website isn’t mobile responsive, that is, adaptable to different size screens, Google will push you down in their rankings in favor of a more mobile friendly website.  Also, certain analytic tools and files that need to be implemented in your website such as Google Analytics, an XML sitemap, and a robot.txt file are all important to help Google analyze your website more easily, and if they aren’t there, you will not rank as high as a website that contains these files.  Last but not least, all the back end code and content of the website needs to be written to cater to the keywords that your customers are searching when looking for businesses like yours.  For the most part, most business owners do not know how to implement these changes in their websites, so it is imperative that you partner with a company who can implement all of these necessary factors to make sure your business is ranking locally.

Citations and Backlinks

When we consult business owners, most don’t know what a citation or a backlink is, but the reality is that it is one of the most important factors to SEO implementation.  Simply put, a backlink is a link going back to your website from a different website.  Examples of backlinks could be a social media page with a link to your website, a directory listing linking back to your site, or a link coming from some other trusted source within your industry.  Backlinks can vary in quality greatly and some lower quality backlinks can actually hurt the ranking within your website.  Google tends to reward quality backlinks coming from very reputable sources on the web, but if your backlinks are coming from spam-based sites, they will actually punish you because of that.  These citations and backlinks can be extremely time consuming to setup, which is why most business owners neglect them, but the reality is without them, your website just won’t rank.

Content

There’s a saying in SEO: Content is King!  Websites that are consistently adding content to their site, whether it be via a blog, a press release, or updates to their pages, are ranking better than those websites that haven’t been changed in months or even years.  The way Google sees it, businesses that are actively adding and enhancing the content of their website are better options for searchers than a website that hasn’t been changed in years.  Quite simply, it is imperative that fresh content is being added to your site to help it rank better than your competitors locally.

Efez Media prides itself on implementing a comprehensive and aggressive SEO plan that caters to all facets of Local SEO described here.   We provide SEO friendly and mobile responsive website layouts, quality backlinks, and relevant content for blogs and press releases.  We have a proven track record of helping local businesses rank high within their service areas, and we can do the same for you.  Click here to get a free SEO Analysis of your website, and let us show you how we can grow your business.