SEO vs. PPC – Why I Made the Switch from Google Adwords


SEO vs. PPC – Why I Made the Switch from Google Adwords

Published: June 8, 2016

Author: John

seo vs. ppc

Let me start off by saying that Google Adwords is not a bad marketing tool at all. I honestly believe that there are instances where a Pay-Per-Click model such as Adwords could benefit a business greatly.  That being said, my experience has taught me that there are businesses that the PPC model just does not work for. Of course, this is largely dependent on the industry, location, competition, years of establishment, target market, size, etc. I mean I could go on and on with a list of things that could justify why any business should or should not use Adwords. But today, I’m here to talk about one of my absolute favorite types of digital marketing, Search Engine Optimization. For those of you who do not know or have not heard of Search Engine Optimization, or SEO as we techies like to call it, you are missing out on a lot of fun. Let me explain SEO to you in a short story that will help you understand it better without putting you to sleep.

As you all know, I live in a pretty amazing city called New York and as a New Yorker on a Friday night I just can’t get myself to stay home. So, I called up a few friends for a little weekend adventure. Only problem is we have no idea where we want to go. Like most people looking for a local business, the first thing I grabbed was my phone, opened Google, and typed in this keyword, “bars near me”.  The results page pops up and like the other 95% of Googlers, I skipped past the Adwords section at the top. Here is the best part. I was able to pick out our destination within the first couple minutes of searching and my focus was only at the top of the first page. If you’re a business owner that’s reading this and asking yourself, “how do I get to the top of the search results?” That my friend is what SEO is for. Many business owners don’t understand how important online presence is these days. Having your website rank at the top of Google organically for high traffic keywords is a game changer and can bring a steady flow of new business through your doors. 

I put together a list to show you why I made the switch from Google Adwords to SEO and why I think you should at least consider implementing an SEO strategy for your business.

  1. PPC means Pay Per Click. You are literally paying for every single click that people make regardless of your conversions. SEO is unlimited.
  2. Only 5-7% of the search traffic clicks on Google Adwords. About 95% click on organic listings.
  3. SEO is more cost effective than PPC. Though SEO is a long term strategy, I have seen more of my clients generate higher returns on SEO than PPC.
  4. You may rank immediately for Adwords keywords, but once your budget is used up you disappear. SEO will keep you ranking permanently as long it is correctly implemented and maintained.

Here is an example of how much Google can charge per click for various keywords and industries.

car wreck attorney – $670.44 per click! This is outrageous!

This is exactly why you need to find a great SEO company that you can trust to drive revenue through not only the traffic coming from first page rankings but also by reducing your monthly marketing budget and investing it into something that makes more sense and will deliver a greater impact for your business.

Fill out our Consultation Form and let us show you what a great SEO campaign could do for your business!

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